PC Chef
Art Direction & Design
PC Chef was a meal kit service started up in 2019. The in-house design team at Loblaw Digital was tasked with creating a brand identify for them, and I’m so proud of what we came up with. Sadly PC Chef didn’t make it through the COVID-19 pandemic, but that doesn’t diminish all the hard work myself and many others put into the brand.
The sleeve was our kickoff point for design as it’s really the hero of all of the creative messaging, and will be what draws the customer in in-store.
Team:
All of the above work was created at Loblaw Digital. All of the above work was completed by me, in creative partnership with Stacie Campbell.
Intermediate Graphic Designer - Hannah James
Intermediate Graphic Designer - Stacie Campbell
Associate Creative Director - Brittany Timmings
Marketing Manager - Carolina Mondonedo