PC Express
PC Express launched across Canada in May 2019, and serves as the online grocery pickup and delivery service for all Loblaw Company Ltd. grocery stores. I sit on an agile marketing pod within the customer growth team, creating UI templates, emails, social content and brand guardrails for the brand.
Coming soon.
Social
Coming soon.
Branding
Coming soon.
Digital, but with a dash of print;
While my primary role as the senior designer for PC Express focuses on digital, I do sometimes get to work on some amazing large scale print projects. Once you tell someone you have experience with lithographic printers you can never really escape.
Agile marketing;
At Loblaw Digital I sit on an agile marketing pod within the customer growth team. My pod focuses on customer engagement and communications, which gives me to opportunity to work closely with some amazing people outside of just creative & copy. Sitting on a team with marketing managers, data analysts and email specialists has been amazing and has really led to me approaching my designs in a data driven way, as well as aesthetic way.
Art direction;
All of the below photography is copyright of Daniel Ehrenworth and Rodeo Productions. Art direction was done by myself, in partnership with Sarah Davies (Design Lead, PC Express). We had such a blast on set every time!
